After Trump's victory, interest in the feminist movement "4B" surged in the U.S.

On Wednesday, November 6, the number of Google searches related to the "4B" movement surged by 450%, notes The Guardian. The movement was most frequently searched in Washington, Colorado, Vermont, and Minnesota – states where Trump's Democratic opponent Kamala Harris emerged victorious. The topic has become one of the most popular in search engines, as reported by NBC News.

At the same time, American women began posting videos tagged "4B" on TikTok. Disillusioned by Trump's victory, these women are channeling their anger and despair into a new form of activism in private spheres, where they are boycotting men, heterosexual relationships, and refusing to support patriarchy, according to Mira Choi, a PhD candidate in sociology at Yale University.

Trump has repeatedly advocated for a nationwide abortion ban and supported legislative efforts to implement it. Such rhetoric could have alienated female voters from Trump, but that did not occur. According to exit polls from NBC News and Associated Press, Harris received only 8% more votes from women than Trump did, with white women lacking a college degree nearly twice as likely to vote for Trump.

The feminist movement "4B" originated in South Korea in 2018 as part of the MeToo movement, protesting against male voyeurism: men secretly filmed women during sex or urination, then shared the videos on Discord. The movement faced backlash from some men who began to harass and insult "4B" participants. Some feminists also criticized the movement, noting that it "ignores the desires of heterosexual women."

In English-speaking TikTok, videos tagged "4B" emerged in March 2024. At that time, 30-year-old blogger Aleisha Mora shared the story of the movement after reading a translation of the South Korean bestseller "Kim Ji-young, Born 1982," which is considered foundational for the movement. Mora re-posted this video after Trump's victory, and it has already garnered nearly 330,000 views. The original video has been viewed almost six million times.

• The U.S. presidential election took place on November 5. The winner was Republican candidate Donald Trump, who has already secured 295 electoral votes, surpassing the necessary 270.